The Council of Voluntary Social Services (CVSS) is celebrating 80 years of operation and has marked the milestone with a rebranding of the organisation.
The rebranding officially took place recently at the CVSS’s head office at the National Volunteer Centre on Camp Road in Kingston. Karelle McCormack, chair of the Communications Committee of the CVSS, said the rebranding entails the voluntary organisation repositioning itself to reflect a more engaging and innovative culture.
“The voluntary sector has changed, approaches to social development have evolved and within that context, CVSS has been working to position itself in a way that is more encompassing and engaging, and we believe that this fresh, new brand identity has allowed us to reflect that,” she explained.
Aside from a new logo, Saffrey Brown, director of CVSS, said the organisation will demonstrate that it is capable of leading on national issues, citing the recent Private Sector Organisation of Jamaica’s (PSOJ) COVID-19 Jamaica Response Fund, where the CVSS led as project managers, which saw 83,000 beneficiaries in 60 communities across the island benefiting from the fund.
“It showed that CVSS can respond in terms of leading on a national initiative, and is an indication of CVSS’s capacity for impactful responses to developmental challenges,” she said. Continue reading
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