TRAINING OUTLINE
Advocacy Training and Working Group: The CVSS’ project activity Advocacy Workshops & Capacity Strengthening of Inter-Organization Leadership and Coordination is an 18-month intervention to strengthen Civil Society organisations’ capacity to participate in the design, implementation and monitoring of national development plans, policies and programmes.
The objectives are to:
- Enhance the advocacy skills of participating organizations.
- Strengthen the leadership capacity of individuals within the organizations. 3. Promote effective coordination and collaboration among social service organisations in Jamaica
The Consultant Advocacy Coordinator – Training and Working Group
The consultant served as the founding convenor and Chairperson of the Jamaica Civil Society Coalition (JCSC) from 2010 – 2012. Additionally, she has been in the leadership of and served as a spokesperson for, several other civil society organisations in Jamaica. She holds a Master of Arts Degree in Education from Teachers’ College, Columbia University, New York and has a multi-disciplinary background in the fields of education, gender and development, social policy research and governance and social justice advocacy in the Caribbean. (see detailed bio at Appendix 1
Training Outline The training methodologies will be based on participatory learning techniques. Participants will be engaged in active learning, practical exercises and group discussions. The following is an indicative outline of the six modules to be delivered. The topics may include but not be limited to the following. Session
1: Introduction to Advocacy and Policy –
Objectives: Provide participants with an understanding of advocacy and its importance.
- Definition and overview of advocacy and its importance for CSOs (the organisation, beneficiaries,)
- Advocacy and good governance (understanding good governance principles and the value of advocacy to the development of local, national and international policies and programmes)
- Key terms and concepts in advocacy and policy work (eg. Stakeholder, policy, public policy, policy analysis, policy maker, duty bearer, enabling environment, campaign, lobbying, grassroots advocacy, media advocacy, mobilization, mapping, target audience etc.) Inception Report- Advocacy Coordinator: Training and Inter-Organisation Working Group 5 Session
2: Understanding the Advocacy Landscape Objective: Familiarise participants with the political and social context of advocacy.
Understanding Governance and Social Systems
• Overview of governance/decision-making structures and processes (local government, parliament, State Ministries, Departments and Agencies
• Social dynamics in advocacy ( eg. issues of voice and representation/visibility, power)
Stakeholder Analysis
- Identifying key stakeholders, partners and allies • Analysing stakeholder perspectives and influence Advocacy Targets • Determining the right targets for specific issues – Government bodies, institutions, corporations, and individuals • Tailoring strategies to different policy contexts • Building relationships with policymakers and influencers • Advocacy within legal and ethical frameworks Session
3: Developing Effective Advocacy Plans/Programmes/ Strategies
Objective: Introduce participants to various considerations/elements in the development of effective advocacy plans/programmes/strategies.
Advocacy Planning
- Research, evidence/data and experience matter
• Issue/s Identification and prioritization
• Setting goals and objectives
• Developing an advocacy action plan
• Advocacy MEL Inception Report- Advocacy Coordinator: Training and Inter-Organisation Working Group 6
Session 4: Advocacy Tools and Techniques Objective: Introduce participants to various tools and techniques used in advocacy.
Engagement and storytelling for advocacy
- Crafting compelling advocacy messages
• Developing policy submissions and briefs
• Engaging policy and programme decision-makers
• grassroots/community organizing techniques
• Engaging traditional media
• Online Advocacy/Social media strategies
• Public speaking Dos and Don’ts
• Risk identification and reduction/mitigation Case studies/presentations illustrating successful and unsuccessful advocacy and lessons learned.
Session 5: Guided Practice & Review – Developing an advocacy action plan for participating’ CSOs. Objective – To enable participants to outline an advocacy plan applying the training to their organisational context; To review key advocacy terms, concepts, tools, and strategies.
Session 6: Learning and Application Assessment
Objectives: Evaluate participants’ grasp of advocacy concepts, skills, and strategies. Measure participants’ ability to develop and implement effective advocacy plans. Advocacy Plan Presentation
- Participants present their advocacy plans to the group.
• Peer and facilitator feedback on the clarity, feasibility, and impact of each plan. Guest Speaker or Panel Discussion
• An experienced advocate or policymaker will share insights.
• Q&A session for participants to seek advice and gain additional perspectives. Reflection and Self-Assessment
• Participants reflect on their personal growth throughout the advocacy training.
• Self-assessment of strengths, areas for improvement, and future learning goals.
• Participants complete an online post-test.